Going Rogue?

If you’re seeking a commercial partner, then teaming up with a movie franchise that’s generated over £23 billion and is still going strong is a smart move. And when the latest film has the same name as one of your own flagship products, the opportunity is too good to miss.Tomorrow sees the premiere of Rogue One, the eighth movie of the Star Wars series. To Nissan drivers, Rogue One is the number one model in the United States, and the launch of a new family-focused model for 2017 coincides perfectly with the movie release.

Like all industry leaders, Nissan knows it takes more than clever marketing to achieve consistent success. You have to invest and believe in your products, and with the automotive translation industry subject to rapid change you have to be fast on your feet.

New technologies and technical partnerships are changing our vision of what a car can be. Five or ten years from now, will we even be driving our cars? Or will the exciting developments in driverless vehicle technology soon make all of us passengers?

Cars that can switch lanes, navigate city streets and deal with the awkwardness of stop-and-go traffic will soon be a reality. By the end of this decade, major manufacturers will have launched dozens of new models with notable autonomous drive functions. Precision engineering partnered with cutting edge sensory control systems will change the way we work, travel and live our lives. Partnerships between agile, committed leaders are the future.Star Wars movie producers will appreciate Nissan’s attention to detail.

Not all of their partners have been so professional. The 2005 movie “Revenge of the Sith” was titled “Backstroke of the West” in clumsy mistranslation from Chinese to English. Whatever that translator and subtitler are working on now, movie fans must hope they are doing it in a galaxy far, far away.B

ut when language partnerships work, the results can be inspiring. In 2014 Navajo Star Wars premiered at the University of Texas. People from a wide range of tribes and indigenous communities gathered to watch a version of the movie dubbed into Navajo with English subtitles. They saw the Navajo language being preserved with the vibrancy of one of the most popular and iconic films ever made.Global language partnership delivers not only a positive cultural experience, but clear, precise communication across oceans and borders.

The right translation partner will ensure the performance benefits and safety features of your products are absolutely clear to customers all over the world, whatever their native language.Absolute Translations offers you a track record of automotive translation service and partnership. Our native speaker translators aren’t only experienced linguists. They are automotive specialists. And like us, they are excited by the industry’s future.With respect to Harrison Ford, do you really want to go “solo” when you could benefit so much from working with a trusted industry partner?

Contact Absolute Translations today and we’ll help you get exactly where you want to go.