The Answer to Tomorrow's Challenges

A century ago the automotive industry changed our way of life. Within a few short years, cars became widely affordable, spin-off industries sprang up to support manufacturing and the transport infrastructure we know today began to take shape. The industry has hardly stood still since then, of course, but the changes facing manufacturers and consumers now are as revolutionary as anything we’ve seen since the Model T Ford.Over the past decade Absolute Translations has helped automotive industry clients produce and sell technically complex machinery through the clearest possible communication. As our friends and partners shared their latest developments at Autosport International, we’ve been preparing to help them answer tomorrow’s questions:- Will petrol-fuelled cars soon be obsolete?- Will our children experience the pleasure, satisfaction and frustration of driving their own cars, or will they be a generation of passengers?- Are interconnected, electronically controlled vehicles about to deliver a safer, cleaner transport system?The investment being made in autonomous car development suggests that stand-alone, petrol-powered vehicles won’t dominate the landscape for much longer. Google has leveraged its range of services in search of a software that can learn to capture the efficiency and experience of the best human drivers. And major automotive manufacturers are investing in their own R & D programs, driving advancement in robotics and artificial intelligence.Tomorrow’s cars could be powered by a wide range of energy sources. Developments in battery technology are opening the door for a literally electrifying future. And if electricity is powering our cars, can it also connect them with each other and with a new, smart transport infrastructure?Many of us take for granted the convenience of automatic transmission or cruise control, but we use them in the isolation of our own four wheel “island”. Automated safety measures could cut risk to a minimum with the integration of cameras and sensors. Imagine a scenario where one car suddenly brakes, and every car around it is programmed to respond in a split second, avoiding any chance of collision or injury. In the United States alone, over 35,000 people lost their lives in traffic accidents in 2015. The US Department of Transport has estimated that automated, integrated communication could make up to 80% of these accidents a thing of the past.So who needs people? And who needs translation services?We all do.The balance of human ingenuity and AI excellence is helping our clients stay at the forefront of the automotive industry, and the value of clear multilingual communication has never been higher.If research and development is a focal point, put your trust in a language service partner with a track record of automotive translation and R&D translation.If software development is key to your success, choose a language service partner that offers proven excellence in software localisation.As we saw at Autosport International, the technical focus of our world may shift but the principles of teamwork and partnership don’t. Absolute Translations is the communication partner you need, in any language.