App Translation Services: Why Localising Your Mobile App is Important

The number of people worldwide with access to a mobile phone has grown rapidly in the last few years. As of 2019, there are more than 5 billion people around the globe with mobile phones. Over half of these people have smartphones. Anyone with a smartphone is bound to have a device full of apps – from social media applications like Twitter and Facebook to addictive games such as Candy Crush!

In 2018, Tim Cook – Apple’s CEO, announced that there were 20 million registered iOS developers producing apps for 500 million weekly visitors on the App Store. Out of those 500 million users, it was reported that 50% of the countries within the top 10 downloads on the App Store were from non-English speaking countries. Therefore, in order for developers to succeed in foreign markets, mobile applications must be customised to work in other languages.

Here at Absolute Translations – a leading UK translation company, we deliver extensive app translation services to ensure you can dominate the international application market. Below we have explained the importance of localising your mobile app using our specialised translation services:

1. Achieve better access to a global audience. When you develop a multilingual mobile application you have an opportunity to reach out to millions – or even billions, of users. It is not only great exposure for your brand on a global scale but you will be reaching new customers from across the globe.

2. Unlock unlimited sales potential. While the App Store has over 2.2 million apps available for download, it has a huge number of daily visitors. Plus, the average smartphone owner uses at least 30 apps each month so you are bound to see an increase in downloads and retention. If your app is offering something new and exciting for mobile users, it is bound to have a market overseas.

3. Receive a better return on investment. The entire localisation process can appear costly. However, we advise all of our clients to have a sophisticated localisation strategy in place. The more you can apply the strategy to different markets, the more experience you have in understanding of the different languages and culture. It will simplify the process and make development more efficient. With an appropriate strategy for localising, you are likely to see a return on your investment

If you’re looking to develop an app for a worldwide audience in 2020, why not get in touch with the team at Absolute Translations. We provide professional translation and interpreting services in over 200 language combinations. Our team of native-speaking translators also specialise in subject matter such as mobile applications, technology and much more to ensure accuracy in every translation.

For more information about our app translation services, contact the team on 0333 577 0767.