How Can Marketing Translation Services Benefit Your Business?

Within the global marketplace, companies of all sizes are looking to connect with their target audience and grow sales. And what a better way to spread awareness of your brand than through marketing? Marketing is an age-old method of raising awareness by putting your brand in front of your audience. However, marketing materials take a considerable amount of time and effort to create. Plus, your message and brand can easily get lost in translation if your content isn’t localised correctly.

Absolute Translations is a leading translation company in the UK. We have translated over ten million words for some of the world’s biggest brands. Our marketing translation services not only help to engage the reader but encourage them to purchase from your company.

Below our team of native-speaking translators have explained exactly what marketing translation is and how it can benefit your business:

What are marketing translation services?

In simple terms, marketing translation is a process where a specialist translator will take your marketing materials and translate them into a target language. Whether it’s website pages, social media content, email newsletters or brochures, a specialist marketing translator will tailor the content to appeal to your desired audience. Our translators are native-speaking as well as living and working in your target culture – meaning they have a good understanding of both the language and lifestyle of your audience.

What are marketing translations used for?

● Video Marketing – The diversity of languages used online has grown over the last few years. While English has remained at the top, Mandarin and Spanish also top the charts for the most used languages on the Internet. When it comes to video, most people assume that English is spoken by the majority of online users. However, YouTube has revealed that 60% of all video views on YouTube come from users selecting languages other than English. Therefore, if your brand is only producing videos in English, you are limiting the number of viewers you get per video. Marketing translations can help you appeal to a local audience by providing subtitles or a translated voiceover.

● Website Content – Translating your website is essential if you want to reach an international audience. By allowing users to choose their language, you can target specific audiences and engage consumers in your target market. While you may be tempted to rely on machine translation like Google’s automatic translation feature. We believe no software can beat the work of a human translator. Plugins simply don’t have the capacity to understand the context of your website content. Therefore, any automatically translated content will miss the mark with your audience. A human translator will understand the content and translate the nuances and colloquialisms of the languages.

● Social Media Posts – When you are trying to expand your business overseas, social media is the perfect way to reach your audience and promote your website. Social media platforms like Facebook, Twitter and Instagram are easily accessible by both brands and consumers to communicate with massive global audiences. However, when it comes to your content, it’s important to remember that what makes sense in one language may not be understood in another. Therefore, a translation company like Absolute Translations will translate your social content to avoid any embarrassment for your brand.

If you would like to find out any more information about our marketing translation services, please get in touch! Call our expert team of translators on 0333 577 0767.