How Retail Translation Services Can Save The Industry After Lockdown

It goes without saying that the COVID-19 pandemic has devastated a wide range of industries; inevitably, it will continue to do so for a long time. However, no sector has been more affected by the virus than the retail sector – particularly our high streets and independent shops.

According to the Office for National Statistics, total retail sales for the United Kingdom in 2020 fell by 1.9% which is the largest annual fall on record. Meanwhile, it was reported by the Centre for Retail Research Director, Professor Joshua Bamfield, there were around 14,809 permanent retail store closures between March 2020 and February 2021.

With the United Kingdom beginning to reduce COVID-19 restrictions, there’s light at the end of the tunnel for retail stores. However, it is clear that changes will need to be made in order for businesses to survive post-pandemic. The team here at Absolute Translations shared our beliefs about the future of retail and tools businesses can use to save their brand.

Future of Retail Out of Lockdown

One of the biggest takeaways from the shutting of non-essential retail was the need to go digital. It was reported by the Office for National Statistics that ecommerce purchases accounted for 27.9% of all sales in 2020; this was up from 19.2% when compared to 2019. With people confined to their homes, they not only had more time to shop online but also many didn’t want to venture out of their house – relying on grocery delivery and food ordering apps instead.

The emerging trend of consumers using online platforms has shown many in retail the advantage of having an online presence where customers can purchase from their website. As a result, it’s inevitable that businesses will be looking to set-up online stores to prevent the same loss from future closures.

How Businesses Can Use Retail Translation Services

As the retail sector transitions online, retail translation services can be used to provide a clear understanding of your brand. Total comprehension no matter what language your customer speaks. This is particularly important with the rising multiculturalism in the United Kingdom; over 300 languages are now spoken in the nation. A professional translation provider like Absolute Translations will be able take the original text on your website and transform it into your desired language. All of our translators have a minimum of five years’ worth of experience; this means they’re well-equipped to get across your brand message by considering context and industry-specific language. The team are also specialists in retail, having worked with a number of leading companies such as Hasbro and Boots.

Our retail translation services cover a number of materials such as:

● E-commerce websites
● Marketing campaigns
● Social media content
● Blogs
● Catalogues
● Product packaging