How The COVID-19 Pandemic Has Changed Travel and Tourism Translation Services?

Over the last year and a half, the COVID-19 pandemic has massively affected a large number of businesses. Yet, no industries have been more affected this past year than the travel sector. This is due to the widespread travel bans around the world and stay at home measures being enforced. However, with the vaccine rollout across the globe, tourism is slowly getting back on its feet. Here at Absolute Translations, we have seen the need for translation services and interpretation has increased. Despite increasing demand for travel and tourism translation services, the nature of the requests has changed. Our team of professional travel translators have discussed below the different ways tourism translation services are being used as people begin to travel again.

1. Translating Important Signs and Documents

With COVID-19 still very much an issue around the world, there are new requirements from travel operators and hotels to provide professional translation of documents. This ensures that guests are fully aware of any social distancing measures and safety procedures. Without accurate travel and tourism translation services in multiple languages, this could lead to confusion amongst your guests. This could ultimately result in unexpected cases of the virus. It’s important to make sure you use professional translators who understand the intricacies of your chosen languages to get your safety precautions clearly displayed.

2. Localising Marketing Materials To Capture Audience

Following the last year, many travel companies are recording their loss in profits. This includes airline giant, Ryanair, who lost £701m after the virus meant flights were cancelled. Therefore, those in travel and tourism will be looking to attract and retain as many customers this year to recoup any losses. By using a specialist translator, they can help your business build a relationship with customers again and connect them on a deeper level. This is because the translators will be able to analyse social media copy or brochure text to make them completely relevant to your chosen audience.

3. Interpreting For Both Business and Customers

When travelling overseas, many tourists want to experience their destination like a local would. Therefore, having an interpreter as a guide can be useful. This can help particularly when they need to communicate with local authorities or read authentic restaurant menus. To really drive customer satisfaction, travel operators can offer them an experienced interpreter who both speaks their language and the local languages of their travel destination. This not only helps to improve the experience for your customers but also reduces any confusion your customer may have.

Professional, native-speaking interpreters are also a great tool for travel companies. If you’re trying to create new routes to other countries or making connections with local hotels, restaurants, and tour operators, using a local interpreter will help you communicate in a language they’re comfortable with. This will show respect for your peers and their languages . This also prevents any confusion in the discussion process.

Contact Absolute Translations

Do you want to find out more information about our travel and tourism translation services? Why not give us a call on 0333 577 0767 or email us on main@absolutetranslations.com where you can speak to a member of the team about your requirements.