SEO Translation Services: Gaining Recognition on the SERP

SEO translation services are essential for any business website. If you’re hoping to increase your sales and expand your reach, it’s important that you are visible to the appropriate audience from the start.

In an everchanging digital age, your business must stay consistently relevant online through SEO, including translation, not only for potential consumers and business partners, but for Google’s complex algorithm. Professional services are the only way to achieve maximum impact in a saturated business world. At Absolute Translations, we are industry experts with over 20 years of experience within the field.

What is SEO?

SEO, or search engine optimisation are a collection of techniques that increase your chances of getting to the top of the search engine rankings. The goal is to be the most visible to your target demographic. In turn, become the top of the results page in your industry.

From country to country, Google crawlers want to find the best, most user-friendly websites for those using their search engine. When you Google something, you are given the most relevant and reputable websites to obtain your information from. Only the best will get a look in. If Google were to suggest websites that were riddled with mistakes, faults and generally substandard, that would damage their reputation.

What is the SERP?

The SERP is simply the search engine results page. These are the pages that Google comes back with after a user submits a search query. The SERP displays both organic and PPC (pay per click) results.

Although PPC is a great way to rank top on the SERP quickly, long-term, it’s not the best investment. PPC results are the those at the top with the little ‘ad’ icon next to the description. Although they encourage more traffic because they’re at the top of the page, the minute your company stops paying, your domain will drop right down the SERP again. This is why organic search engine optimisation and SEO translation services are much more cost-effective. They’re likely to produce better long-term results for your business.

Google’s Algorithm

SEO is a concept that is constantly changing due to Google’s algorithm. Google crawlers want to find the best websites for those who are using their search engine. To be in with a chance of making the top ranked pages, your website content must include – Expertise, Authoritative and Trustworthiness (EAT). The more of these boxes you tick, the higher you up you climb.

Getting to the top of the SERP is difficult for two reasons. One, because of the vast competition and two, because Google never tells anyone what the current algorithm is. All you have is those guidelines to follow.

Posing yourself as a knowledgeable expert in your field throughout your content is essential to your business’s success. SEO translation services can aid you in achieving this, helping you appeal to a wide target audience, building credibility with your counterparts and in turn, Google.

Can I Use Google Translator?

Yes, for basic purposes, Google Translator can be helpful to quickly check a sentence or two. However, we would never recommend utilising it for official documents, branded packaging or optimised website copy. To rank highly on the SERP, the translation not only has to be accurate for SEO purposes, but the messaging and tone must be appropriate for your audience too.

Not only does localisation and transcreation come into play here, but it is essential that your translator understands SEO best practice. This will enable your brand to achieve its best online. Only native speaking human translators can combine these skills to create the desired outcome. A computer translation simply won’t make the cut.

How SEO Translation Services Can Help You

There are many ways to enhance the SEO value of your website. However, it’s a complex concept and should not be attempted without professional help, especially where translated SEO content is concerned.

Having your website professionally translated and optimised with global best practice in mind is fundamental for maximum visibility on the search page. Through carefully researched key terms, your translators will ensure your content is centered around these phrases, increasing your chances of appearing as a Google result for your target demographic.

By focusing on what your target audience might be searching on Google, you stand more of a chance in ranking on the first page of the SERP for as many relevant key terms as possible. These key phrases must be evenly distributed throughout each page and piece of content on your website. This allows Google to crawl the search terms and reference them with what your identified demographic is asking for! This is why it’s incredibly important that the translations within text are correct, so your business has the chance to rank highly, regardless of location.

First Page Results with Absolute Translations SEO Translation Services

If you’re looking to make your mark on the SERP, we can help you! Alongside translation, localisation and transcreation must be taken into account. This way, your brand will be able to resonate with target audiences across the globe. At Absolute Translations, our team are experienced in ensuring your brand messaging is consistent and localised to the specific dialect in question. With our language specialists working in key locations, you can gurantee that any translated content is relevant and includes up to date cultural references, that will encourage trust in your brand.

Our translators are also SEO specialists who know how to enhance your chances of higher SERP positioning through optimised translation. It’s this knowledge and first-hand industry experience that sets our team apart from any other translation company. You can rest assured that your translations are accurate, your messaging is on brand and you content is optimised regardless of where it’s being read. Our one stop-services can deliver incredible results for your business in 2023.

Looking for a steadfast way to grow your company? Our SEO translation services will help to maximise your online presence. Fill out our contact form here, call us today on 0333 577 0767, or e-mail at main@absolutetranslations.com. We look forward to hearing from you!