Localisation vs Translation Archives | Absolute Translations

Tag: Localisation vs Translation


The Importance of Localisation For Global Marketing Campaigns

Global organisations spend millions of pounds crafting the perfect marketing campaign to raise awareness of their brand across the globe. However; a campaign can slowly turn into a nightmare when you find out your slogan translates to something very different; and often offensive; in another language. The team here at Absolute Translations understand that marketing…

Localisation vs Translation: What’s The Difference?

When it comes to marketing translations, the terms ‘website translation’ and ‘website localisation’ are often used interchangeably. In fact, it’s not uncommon for marketers and business owners to be unaware of the differences between the two; or even know that there are any distinctions.   While the processes share similarities; an understanding of the two…